Signals land automatically from your stack.
Forms, payments, bookings, orders — anything that already emits an event.
GmailNew lead email
TypeformQualified response
StripePayment received
CalendlyMeeting booked
ShopifyNew order
WHAT WE DO · IN ONE BREATH
We design and engineer flagship sites, AI agents & automations as one system — so leads, payments and follow-up handle themselves.
◆ Flagship sites◈ AI agents◇ Workflow automation◉ Growth advisory
EST / SINCEEst. 2024 · Melbourne · Worldwide
SCROLL
Flagship systemsAI agentsWorkflow automationGrowth advisoryProduct engineeringBrand systemsFlagship systemsAI agentsWorkflow automationGrowth advisoryProduct engineeringBrand systems
STUDIO · FOUNDED
2024
Independent · built in-house
BASED · MELBOURNE
MEL
Working worldwide · remote-friendly
ENGAGEMENT · TYPICAL
10–16 wk
One senior team, end to end
RESPONSE · EVERY BRIEF
24 hr
Scoped proposal on every brief
02 — Selected work Recent ProjectsIndex all ↗
◈ WELLNESSCASE 001 · 2025
01 / 03CIRCLE WELLBEING
WEB · BOOKING · SEO
WEB · BOOKING · SEOA three-clinic wellness platform that books itself.
Flagship site for Circle Wellbeing — a Melbourne chiropractic and recovery clinic across Sunshine West, Springvale and Werribee. Multi-location architecture, unified booking, and local-SEO foundations tuned for each suburb.
◇ STRATEGYCASE 002 · 2026
02 / 03PRIVATE CLIENTPrivate clientSTRATEGY · MARKETING · GROWTH
Turning a bouldering gym's spend into growth.
Strategy report + marketing plan for a Melbourne bouldering gym — diagnosed leaking spend, re-sequenced channels, and mapped the growth levers. Client kept private; approach available on request.
◆ EVENT PLATFORMCASE 003 · 2025
03 / 03REVITALISE WCS
WEB · CMS · BRAND
WEB · CMS · BRANDAn event site the organisers actually run themselves.
We shipped the flagship site for Revitalise WCS — visual system, Next.js build, and a Sanity content model the team uses to publish schedules, workshops, tickets and sponsors without a dev cycle. Tuned to stay up on announcement days.
03 — Integrations Your stack, already wired
We plug everything into
one living system.
Forms, payments, CRMs, models, docs, chat — CrownX stitches them together so a single trigger ripples through your whole business. No zaps held together with tape.
One shared agent understands, decides, acts.
Hooked into your docs and tools, running the model that fits the job.
Agent
- 01 Parse intent
- 02 Retrieve context
- 03 Decide & route
- 04 Execute
Then the right thing happens — hands-free.
Pings, records, proposals, SMS. Work that used to be busy-work, done.
SlackNotify team
NotionLog record
HubSpotCreate deal
DocsDraft proposal
Twilio SMSSend reminder
01✉
A lead emails youGmail trigger fires at 2:14am
→
02◉
Agent reads & qualifiesScores intent · looks up CRM
→
03⟐
Drafts a reply & logs itSlack ping · HubSpot deal · Notion note
→
04✓
Resolved by morningReply drafted · CRM updated · team notified
04 — Process How we engageStart with an audit ↗
Brief to ship in
five visible moves.
Who actually buys?persona
What hurts most?pain
North-star metricgoal
Audit current stacktech
Discovery
Workshops, audits, a sharp brief. We leave with a shared map — not a deck.
- Workshop
- Audit
- Brief
Strategy
Architecture, stack choices, AI surfaces — the story the product needs to tell.
- IA & flows
- Stack
- AI plan
Design
Hi-fi design in code, not Figma alone. Prototypes with real motion and data.
- Visual system
- Components
- Prototype
crownx@studio — ~/project
$ pnpm run build
✓ 42 routes · 0 type errors
✓ agents wired · 12 integrations
→ deploy ▍
DEVSTAGEPROD
Build & integrate
Engineers + designers on one team. Ships to staging weekly, wires automations, pressure-tests perf.
- Production build
- AI agents live
- Analytics & SEO
ANALYTICSLive
ROADMAPQuarterly
LIVE
Launch & evolve
Launch is a milestone, not a finish line. We stay on as your evolution partner.
- Launch
- Retainer
- Roadmap
05 — Services What we buildMelbourne AI automation ↗
Three disciplines.
One studio.
[01]
Flagship Systems
Websites · Platforms · Architecture
+
[02]
AI & Automations
Agents · Workflows · Chatbots
+
[03]
Growth & Advisory
Strategy · Audits · Analytics
+
◆ Studio · NoteCapabilities deck ↗
A senior team that designs, engineers and ships — end to end.
CrownX Studio is a digital product studio based in Melbourne, working with teams worldwide. We stand at the intersection of engineering, design, and strategy — no handoffs, no silos. We pair modern architecture with clean interfaces, bake automation into the foundations, and hold every detail to a flagship standard.
2024
Founded · Melbourne
03
Disciplines · one team
24h
Proposal turnaround
◆ 06 — Contact · Briefs